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Outbound Links as Part of a Google Panda Recovery Strategy: Panda Recovery Tip
The Panda update is about giving the user what they want. A Google search is always a question in the users mind, even if not expressed in words. The search might be for a product name or perhaps a...
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Bad Metrics - Bounce Rate, Time on site and Google Panda Recovery Metrics
Recovering from Panda is all about improving the metrics that Google uses to measure satisfaction with your site. So, as you have set forth on your aggressive Panda recovery plan (or Panda...
View ArticleMetrics You Need to Recover or Prevent a Google Panda Hit
In my last post I pointed out what poor and misunderstood metrics bounce rates and time-on-site are, as traditionally reported by Google Analytics, Omniture and other web analytic tools. Post-Panda,...
View ArticlePanda Metrics: It Isn't TIme on Site or Bounce Rate
Wow - AfterPanda comes alive again! With the Panda iterations continuing to come, recoveries few (although I have seen some) and dramatic new changes coming to Google (Freshness update) - it is...
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Google's Freshness Update - Impact and Implications
Google Freshness update hit the search engine result pages (SERPs) a couple of weeks ago and like any major update (especially in the wake of Panda) created stress and anxiety for websites everywhere...
View ArticleGoogle's Above the Fold/ Page Layout Algorithm
Google's above the fold algorithm (a.k.a page layout algorithm) went live last week and while it has not caused Panda-like repercussions, it still has had a significant impact on many sites and it is...
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SMX Advanced Seattle : Periodic Table of SEO Ranking Factors
I am going to be speaking in Seatlle at SMX on this panel and I am pretty psyched about this one. I was just reviewing the table from last year - pretty cool yet missing what I consider to be the most...
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Google - Be Afraid of the the Threshold! Defensive SEO
Many of the recent changes in Google's algorithm that are demoting and promoting certain results are based on thresholds. Recent major algorithm changes which seem to be threshold based include Panda...
View ArticleSearch User Experience
Tomorrow At SMX, I'll be speaking on the New Periodic Table of SEO. I'll be talking about my theory (and others) that behavioral metrics are now part of Google's search algorithm. I'll be discussing...
View ArticleMatt Cutts Dodges Danny's Questions on SERP Bounce at SMX Q&A Session
You may have have read how at SMX Matt Cutts reiterated that Google does not look at bounce rate as part Google algorithm. Not so fast! Matt actually dodged Matt's question .... and it seemed to...
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